Heraldry has always fascinated me. Much in the same way I talked about sports team logos, the crest you carry should be proud and intensely personal. And like sports logos, it’s your heritage and your future.

British Airways recently radically revamped their coat of arms (hey, did you know British Airways had a coat of arms?) to stunning results. It’s quite gorgeous and reinvigorated the brand with a new tagline: “To fly. To serve." Screams “British," right?

(via Brand New)